Monday, March 16, 2020
Mid Term Review Essay
Mid Term Review Essay Mid Term Review Essay Services Marketing Midterm Review Chapter 1: Understanding Services Marketing * Four characteristics of services (pg. 9-11): * Intangibility: cannot be seen, touched, held, or put on a shelf, because they lack a physical existence or form * Customer cannot purchase physical ownership of an â€Å"experience†(entertainment), â€Å"time†(consulting), or a â€Å"process†(dry cleaning). This intangible nature prevents customers fro, examining services before their actual enactment. * Inseparability: the production and consumption of the service occur simultaneously * Suggests that interaction between the customer and the service provider must occur for the service to happen * Often, the customer is in the physical presence of the service provider; and in many instances the customer must also come to the site where the service is produced. * Variability: it is hard for a service organization to standardize the quality of its service performance * Unlike physical goods, services often rely on human p erformance, which can vary across workers and customers and from one time to the next. Further, because services are consumed as they are produced, little or no opportunity arises to correct a defective service before it reaches the customer. * Perishability: most services cannot be produced and stored before consumption; they exist only at the time of their production. * After-sales service agreement is a supplementary service (pg. 9): * Manufactured goods come with after-sales service, and other manufactured durable goods come with a warranty * Even nondurable and consumable products often possess a customer service element * Services and physical good often have both tangible and intangible characteristics (pg. 8-9) * At one end of the continuum are pure services, at the other end pure goods; although it is hard to argue that pure services and pure goods exist, counseling services and table salt would clearly fall at opposite ends of the continuum * Both physical goods and servic e marketers need to exercise creativity (pg.9) * Services marketing is relevant not only to service producers but to physical goods manufacturers as well; many successful manufacturing firms have differentiated their products by offering superior customer service Chapter 2: Frameworks for Managing the Customer’s Experience * Service Frameworks (pg. 21-26) * May perform several important functions: * Help services marketers understand service experiences by breaking services down into their individual components * Make communicating about diverse services much easier, because frameworks may include components applicable to all services * Identify specific issues organizations should consider in designing their service delivery * Specify relationships among various components that combine to produce the customer’s service experience * Any service experience can be categorized into four components: * (1) the service workers: those who interact with the customer and those who contribute to the service delivery out of the customer’s sight * (2) the service setting: both the environment in which the service is provided to the customer and areas of the organization to which the customer normally has little access * (3) the servi ce customers: the persons receiving the service as well as others who share the service setting with them * (4) the service process: the sequence of activities necessary to deliver the service * Three types of frameworks: * The Services Marketing Mix * Most common version of the marketing mix , known as the â€Å"Four Ps†of marketing, emphasizes the key roles of product, price, promotion, and place in the development of a marketing strategy * Services marketing mix adds three new Ps- participants, physical
Saturday, February 29, 2020
The Effect of Bad Debt Management in Nigerian Banking Industry and Dissertation
The Effect of Bad Debt Management in Nigerian Banking Industry and Remedies - Dissertation Example 2. Literature Review 10 2.1 Nigerian Banking Industry and its Role in Economic Growth 10 2.2 Deregulation of the Banking System 12 2.3 Credit Risk and its Management Strategies 13 2.4 Impact of Credit Risk 17 CHAPTER THREE 19 3. Research Methodology 19 3.1 Justification of the Methodology 19 3.2 Research Methodologies 20 3.2.1 Qualitative Methodology 20 3.2.2 Quantitative Methodology 21 3.3 Data Collection 21 3.3.1 Primary Data 22 3.3.2 Secondary Data 23 3.4 Sampling 23 3.5 Reliability and Validity 23 3.6 Ethical Considerations 24 References 25 CHAPTER ONE 1. Introduction The history of Nigerian banking industry dates back to the year 1892 when the first bank was incorporated by the colonial British Empire (Okezie, Tella, and Akingunola, 2011). The business operation of the Central Bank of Nigeria (CBN) was initiated in the year 1959. The autonomy of CBN was lost to the Federal Government during the period 1968 to 1999. It resulted in Nigeria being surrounded by a loose monetary policy that was implemented by the Federal Government then. In the year 1999, the last of the military regime in Nigeria, gave back the banks legal autonomy in the field of exercising monetary policy and regulatory functions (Central Bank of Nigeria, n.d.). After the independence of Nigeria in 1960 till the beginning of 1980s, the banking industry of the country was mainly dominated by the three banks namely First Bank, Union Bank, and United Bank for Africa. The banking sector was deregulated by the Nigerian government in 1986 which resulted in easement of entry barriers for the new entrantsin the banking industry of Nigeria. As a result of this deregulation, many new banking firms made an entry into the Nigerian banking sector and the number of banks in the country rose to over 100 (Ekpenyong, and Acha, 2011). Many of these new banking firms were poorly managed and weakly capitalised. The regulatory supervision was also quite weak. This resulted in a series of bank failures and turned up to be banking crisis in the year 1990s. At the beginning of 1989, almost 20% of the loan portfolios were adjudged to be non-performing assets. Since the year 2002, the banking industry of Nigeria comprised of 24 commercial banks, 5 development finance institutions, 5 discount houses, 50 class A bureau de change, 598 class B bureau de change, 84 finance companies, 98 primary mortgage institutions, and 914 microfinance institutions (Iwukemjika, n.d.). One of the major concerns for the policy makers is the increasing level of cases of banks in being distress. Hence bad de bt forms an important aspect of the banking industry in Nigeria. 1.1 Background of the Study It is a fact that the banking system is considered to be the engine of growth in any economy. It is so because of its function of financial intermediation. With the help of this function the banks are able to increase their performance, facilitate capital formation, and ultimately help in promoting economic growth (Badun, 2009). However, the ability of the banks to foster economic development and growth depends on the stability, health, and soundness of the system. The shareholders fund constitutes only a small portion of the total liability of the banks. This fact undermines the need for a reliable, viable and strong banking system. Hence, not surprisingly, the banking sector is found to be one of the most regulated sectors in an economy. In a modern economy, one can find clear distinctions between deficit and surplus economics units and also in the process of separation of the mechanism re lated to saving investment. This fact has led to the emergence of financial institutions whose primary responsibility includes
Wednesday, February 12, 2020
The Role of a PPC Manager in a Leading Company Term Paper
The Role of a PPC Manager in a Leading Company - Term Paper Example Goals could be varied for clients. For some clients, the aim is branding and for some others, it could be a direct response. Some clients focus on improving their return on investment and some others focus on improving the traffic to their website. The role of the PPC Manager also involves identifying the goals of the clients, setting up, and maintaining the campaign in such a way that the aim of the client is fulfilled. Based on job analysis, the key aspects of the role include managing a portfolio of client accounts, interacting directly with the clients to understand their business, driving revenue and improving customer satisfaction. The PPC Manager should be able to optimize the performance of the campaign, set and implement strategies to achieve the goal of the client and demonstrate product expertise on PPC models. Apart from being an expert on analytics and reporting, they should also demonstrate their expertise on industry trends and customer education. Â The basic pre-requisite of the candidate is to have around 3 years of experience in key account management, have proficiency in Microsoft Excel, be flexible and open, have very good communication and interpersonal skills. The candidate also should be a graduate with a good academic background. The HR Executive would conduct the phone screen interview. The aim of this interview is to see if the candidate fulfills the basic criterion required for the job.Â
Saturday, February 1, 2020
Discourse Community Analysis Essay Example | Topics and Well Written Essays - 1000 words
Discourse Community Analysis - Essay Example Communication among the subjects of this paper is not very different from what is generally observed but is expressed through the most recent means brought about by technology like twitter, facebook and text messaging in addition to speaking and non-verbal methods of communicating. Having an account in the aforementioned social networking sites is now common not only to teenagers but to children and adults as well but this study limits itself among the teenagers alone. Updates, friendly chats, class discussions and other important matters are now easily accessed with the wide availability of the internet to every teenager in 16th street, Downtown so that most of them are updated with the latest local news and other interesting matters there could be discussed over the internet. The growing number of internet users now places teenagers without facebook or twitter accounts among the lower class who are not able to afford personal computers or internet connections or are rather poor eno ugh not to be able to go to school and become aware of such high technology developments. Other thoughts prevalent among teenagers about those who have no such accounts are considered to be old people who are not keen enough to learn how to manipulate the computer. In the exchange of ideas whether through face to face communication or through the internet and with the abundance of sites teenagers could visit but are not allowed by their parents, slang languages have been developed among the teenagers for them to hide things they do not like their parents to know. For instance, pornographic sites or images are referred to as ‘pron’ instead of the widely known term ‘porn’. This is to trick parents that what they are talking about or referring to are not offensive and also to let them stay away from them and their friends when they are discussing such matters. When they mention skittles, they are not talking about the candy bar rather the topic is about a type of drug commonly available to teenagers. No parent would ever suspect anything fearful with this attempt of the young people to hide their discussions from their parents so that even if they are hearing them say these things, the parents are just left clueless. Another common term used among teenagers in 16th street is the word ‘trannie’ or ‘tranzie’ which refers to trans-genders and come quite derogatory to those they refer to because they are usually singled out from their groups. Some slang terms are not just used to hide things from parents but from fellow teenagers as well in an attempt not to hurt their feelings like the formerly mentioned example which could be referred to a friend who is trans-sexual, accepted in a group yet is not far from being talked about. On the other groups’ point of view however, the words mentioned earlier place those who use them as rude or even members of some gang. Although the words usually hide the real topics f rom the untrained ears of older groups like parents, such talks also come with non-verbal communication that would express arrogance, haughtiness and some air of dislike to them so that they begin the
Thursday, January 23, 2020
paganbeo Pagan and Heathen Elements in Beowulf Essays -- Epic Beowulf
Pagan/Heathen Elements in Beowulf      In Beowulf the pagan element, which coexists alongside the Christian, sometimes in a seemingly contradictory fashion, is many faceted.  Certainly the pagan element seems to be too deeply interwoven in the text of Beowulf for us to suppose that it is due to additions made by scribes. While the poet’s reflections and characters’ statements are mostly Christian, the customs and ceremonies, on the other hand, are almost entirely heathen/pagan. This fact seems to point to a heathen work which has undergone revision by Christian minstrels. â€Å"The poet’s heroic age is full of men both ‘emphatically pagan and exceptionally good,’ men who believe in a God whom they thank at every imaginable opportunity. Yet they perform all the pagan rites known to Tacitua, and are not Christian†(Frank 52).  One of the foremost pagan practices in Beowulf is the burial rite of cremation. In the narrative after the conquest of Grendel, a gleeman sings the Finnsburh Episode, the story of a Danish peaceweaver who lost husband, brother and son in the feud. Once the tribes agreed to peace:  Then Hildeburh ordered                       her own dead son placed on the pyre                               beside his uncle Hnaef, their bone-cases burned,                      given full fire-burial. Beside them both                                 the noblewoman wept, mourned with songs.                            The warrior rose up; the mighty death-fire                            spiraled to heaven, thundered before the mound.                Their heads melted, their gashes spread open,                     the blood shot out of the body’s f... ...ons, edited by Harold Bloom. New York: Chelsea House Publishers, 1987.  Ward & Trent, et al. The Cambridge History of English and American Literature. New York: G.P. Putnam’s Sons, 1907–21; New York: Bartleby.com, 2000         The poet â€Å"mentions pagan error, briefly and in passing (175-88), before depicting noble pagan monotheists for some 3000 lines†(Frank 58).     SECONDARY BIBLIOGRAPHY  Frank, Roberta. â€Å"The Beowulf Poet’s Sense of History.†In Beowulf – Modern Critical Interpretations, edited by Harold Bloom. New York: Chelsea House Publishers, 1987.   Robinson, Fred C.. â€Å"Apposed Word Meanings and Religious Perspectives.†In Modern Critical Interpretations: Beowulf, edited by Harold Bloom. New York: Chelsea House Publishers, 1987. Â
Wednesday, January 15, 2020
Sabmiller Sources of Finance
SABMiller should combine those 4 sources of finance: retained profit, issuing shares, bond, debenture and bank loans. Each source of finance has its own advantages and disadvantages: †¢ Retained profit: When SABMiller use retained profit, it do not have to pay any brokerage fees. Retained profit is also flexible and simple. The manager can use this source of finance for different purposes. Because retained profit belong to the whole company, not any individual so there is no dilution of control. Furthermore, ‘all profit from investment belong to shareholders’.However, using retained pro fit could decrease the possibility to pay and paying high dividends to shareholders. †¢ Bank loans: As a new company enters Vietnamese market, SABMiller needs a large sum of capital to bulid its offices, equipments, raw material and invest in potential projects to earn more profit for its first stage of development. Therefore, borrow money from banks is a very suitable source of finance because they can provide a large amount of money. But asking for a loan from banks is so risky. When the company borrow money from banks, it must pay enough interest on time and the interest rate may be very high.Before lending the firm money, banks would look at SABMiller’s characters, ability to pay back, purpose of the loan, the amount of the loan, the repayment terms of the loan and secutity. If the business did not pay back the interest on time, it is nearly impossible for it to borrow money again. †¢ Issuing shares: It could be a long term source of finance when SABMiller is listed in stock market. If the firm has nice reputation and work well, it will motivate more shareholders to buy the shares, so SABMiller could raise a large sum of capital.Moreover, when the company issues share, it is more difficult for SABMiller to lose ownership and have takeover risk. But as well as its advantages, issuing shares also has many limitations. If there is a reduction on in a shareholder’s percentage of controlling a company, the dilution of control will appear. The cost involved may be high, such as floatation cost, brokerage fees, underwritten fees, administrative fees, legal. Furthermore, issuing shares is so adventurous and risky because if the performance of the company go down, the price of shares will decrease, even it might be very low.The business can have backrupt trouble when the price of share go down too much. When SABMiller cannot repay the debt to creditors, it will lead to backruptcy. †¢ Issuing bonds and debentures: These sources of finance could be used in long term. The company could have a less expensive loan from its creditor. However, debenture stock have to compete with gilts to draft investors. And because debenture stock has higher risk, ‘company debentures must generally offer a higher rate of interest than the interest rate of gilts’. Unless the business pay their debt on time, it will lose its assets and money.
Tuesday, January 7, 2020
How Has Paper Money Changed Since 1990 - 1674 Words
Ever since 1690, when the first paper money was issued by the Massachusetts Bay Colony, paper money has been constantly changing. Throughout the history of the United States paper money, the United States has gone through different types of currency. The different types of currency ranged from State Bank Notes to Gold Certificates to National Bank Notes to Silver Certificates to Federal Reserve Bank Notes, and now ending with Federal Reserve Notes. However, in the mean time counterfeit money had been gaining circulation and â€Å"thirty-six percent of the dollar value of known counterfeit currency passed in the U.S. was produced overseas, particularly in Colombia, Italy, Hong Kong, the Philippines and Bangkok†(Fun Facts About Money). In†¦show more content†¦For the first time to change since Series 1905 $20 Gold Certificated were the $20 bills. â€Å"The redesigned $20 bill features subtle background colors of green, peach and blue, as well as images of the American eagle†(History of Currency Designs). These newly coated bills started circulation in October 2003. Similar to the redesigned $20 bills, the $50 bills have blue, red, peach, and purple background colors imaging the American flag and a small metallic light blue star, which started coming out on September 28, 2004. Microprinted words like FIFTY, USA, and 50 can be found repeated within both side borders of the bill, on President Ulysses S. Grants collar, under his beard, and in two of the blue stars to the left of the portrait, respectively. â€Å"A redesigned Series 2004A $10 bill was issued on March 2, 2006. The A in the series designation indicates a change in some feature of the bill, in this case, a change in the Treasurers signature†(The Redesigned Currency). The new $10 bills have slight colors ranging from red to orange to peach with the Statue of Liberty’s torch in red on the left side and the words â€Å"We the People†also in red on the right. Like the $50 notes, the new $10 bills have micorprinted words â€Å"USA†and â€Å"10†below the torch and â€Å"THE UNITED STATES OF AMERICA and TEN DOLLARS can be found below the portrait, as well as vertically inside the left and right borders of the bill†(The Redesigned Currency). It seems that the mostShow MoreRelated Portuguese Immigration to Canada Essay1209 Words  | 5 Pageserupted, known as the Capelinhos, which end up making Portuguese families and pioneers move to North America (Morrison James, 2009), because the living conditions had changed. 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